Authors should have a business card handy at all times. You never know when you will run in with a fellow writer, an agent, a publisher, or someone that will publish your books. It is the cheapest and most effective way to advertise yourself. The Author. You are now responsible to get the word out that you write.
Make sure that you have key elements on your business card. There is nothing more annoying than getting a card with no information of the business or the person on it.
- Name (yes, I have seen them without one)
- Address (only if you have a PO box)
- Website (you need to get them here so they learn more about you.
Always carry them with you. Give them out at meetings, restaurants, while you’re waiting in line at the supermarket or movie theater, groups (especially HWG, you’ll never know what it may bring you), and anywhere you can think of.
Do some shopping around to see where you want to get them. Don’t go too wild with cost, and also don’t be too cheap.
Find a style that unique to your genre, or personality. Be creative and have fun. Just be careful, you don’t want the card background take away from the important part of the business card, YOU.
Next Week: The Back of the Business Card.